Stable income. Less hotel stress.
Sunday partners with independent hotel owners through fixed rent, minimum guarantee and operating structures backed by PRISM and OYO’s global hospitality platform.
Which situation sounds like yours?
Most hotel owners we speak with are not just looking for a new brand. They are at a decision point: step back, sell, or change the way the hotel is operated.
You built the hotel. You do not have to keep carrying the operation.
For many independent owners, the asset is not the issue. The pressure comes from the day-to-day operation: staffing, reviews, pricing, occupancy risk, maintenance, distribution, guest issues and rising costs.
Sunday can help you explore a structure where you retain ownership, create a more predictable income base and step back from the operating burden.
A sale is not the only way to step back.
If you are considering selling because the hotel has become too operationally demanding, a lease or minimum guarantee structure may give you another path.
You may be able to retain ownership, reduce day-to-day involvement and move toward a more stable income structure while the asset is operated by a professional hospitality platform.
The asset may not be the problem. The operating model might be.
If the hotel is underperforming, the answer is not always a sale. It may need a stronger commercial engine, clearer brand positioning, better distribution, tighter revenue management and more disciplined operations.
Sunday and PRISM can assess whether a management, brand conversion or operator change could improve the asset’s performance.
Proven transformation across hotel assets.
Sunday and PRISM have experience improving hotel performance through revenue management, channel optimisation, pricing, distribution, content and operating discipline.
Sunday Box Hill, UK
A 4-star countryside hotel where OTA optimisation and booking-window strategy helped revive commercial performance.91%Booking.com revenue increase152%Booking.com room-night increase11%Overall revenue growth
Grand Bristol, UK
A 4-star heritage city hotel repositioned through stronger distribution, channel strategy and guest experience improvements.26.7%Booking.com revenue growth#1 of 10Ranked in competitive set£0 to £95KLong-tail channel revenue growth
The Portland Manchester, UK
A large city-centre hotel where channel optimisation, strategic pricing and group demand helped improve performance.~27%Revenue increase across BDC and Expedia22%ADR increase~21%YoY group revenue growth
Sunday Holiday Dubai
A large hotel asset where pricing, demand optimisation and ancillary revenue strategy helped unlock stronger annual performance.46%Annual revenue growth40%ADR increase87% to 91%Occupancy improvement
A Sunday partnership, backed by global hospitality scale.
Sunday brings the guest facing brand. PRISM brings the operating platform, distribution, technology and institutional scale behind it.
Countries
Brands
Hotels
customers served
Sundays globally
Sunday rooms
Running the hotel can become the problem
Owning a hotel can mean carrying every moving part: occupancy, staffing, reviews, maintenance, guest experience, OTA pressure, pricing, compliance and rising costs.
For many owners, the asset is strong. The operating model is what becomes heavy.
Sunday gives owners another route: keep the asset, reduce the operating burden and work with a hospitality partner built to manage performance at scale.
What Sunday takes off your plate
Sunday works with owners who want to keep the asset, reduce exposure to day to day hotel operations and explore a more predictable commercial structure.
More predictable income
Explore fixed rent or minimum guaranteed structures designed to reduce exposure to occupancy volatility and market swings.
Less operational pressure
Sunday can manage the hotel operation, guest experience, staffing systems, revenue management, technology and reporting.
Stronger commercial engine
PRISM and OYO bring revenue management, distribution, OTA optimisation, direct demand, content systems and operating infrastructure.
Long term asset thinking
The aim is to support the asset through brand repositioning, better guest perception, operational discipline and stronger commercial management.
Choose certainty, upside or support
Every hotel is different. Sunday reviews the property, location, trading profile, facilities, owner goals and current operating model before recommending the right structure.
For some owners, the priority is predictable rent and less operational exposure. For others, it may be retaining more upside while bringing in professional hotel management, brand repositioning and PRISM’s operating platform.
Want stable income?
Predictable rent with reduced operating exposure.
Sunday takes on hotel operations and the owner receives agreed rent under a lease structure.
Want protection and upside?
A protected income floor with potential upside participation.
The owner receives a guaranteed base income, with the potential to participate if performance exceeds agreed thresholds.
Want a better operator?
Professional operating support while retaining more involvement.
Sunday can assess management, operating support or brand conversion where a full lease is not the right fit.
Hotels that fit
Sunday is best suited to hotels with strong underlying fundamentals, clear guest demand and room for commercial improvement.
We are particularly interested in independent and legacy assets where the owner wants a more predictable income structure, less operational exposure or a stronger commercial platform.
Independent or legacy hotels
Properties with character, history or strong local positioning.
50 to 250 rooms
With flexibility for distinctive smaller assets.
Restaurant and bar
Hotels with more than rooms revenue.
Events or meeting potential
Conference, wedding, private dining or group demand.
Leisure facilities
Spa, pool, gym, wellness or countryside escape appeal.
Strong locations
City, countryside, coastal, airport, heritage or destination-led settings.
Not sure if your hotel fits? We can review the asset confidentially and advise whether Sunday or another PRISM pathway may be suitable.
Questions hotel owners usually ask before a confidential review
Every hotel, ownership structure and operating model is different. These questions cover the main things owners, landlords, asset managers and brokers usually want to understand before exploring a Sunday partnership.
In many cases, Sunday can review fixed rent or minimum guaranteed rent structures. The right model depends on the hotel, location, trading profile, facilities, capex requirements and commercial underwriting.The aim is to give owners a clearer income structure while reducing exposure to day to day operating pressure.
Yes. Some structures can include a minimum guarantee plus upside participation.
This gives the owner a base level of income, with the potential to share in outperformance above agreed thresholds. The exact structure depends on the asset, current performance and owner goals.
Yes. A Sunday partnership does not mean selling the asset.
Depending on the structure, Sunday may lease, operate, manage or support the hotel, while the owner retains ownership of the property.
Under a lease or management structure, Sunday and PRISM can take on the hotel operation.
This may include guest experience, revenue management, distribution, staffing systems, technology, reporting and operating standards. The level of owner involvement depends on the agreed structure.
Sunday is most relevant for independent and legacy hotels with strong underlying fundamentals and room for commercial improvement.
Typical fit signals include 50 to 250 rooms, restaurant and bar, meeting or event space, spa, pool, gym or leisure facilities, and a strong city, countryside, coastal, airport or heritage location. Distinctive smaller assets may also be considered.
Not always. If the asset fits the Sunday brand, it may be positioned as a Sunday hotel.
If another PRISM or OYO brand is a better match, the team can discuss the right pathway based on the property, location, guest profile and commercial model.
This depends on the asset and commercial structure.
During the review process, the team will assess the property condition, brand requirements, operating needs and any capex priorities. Responsibilities are agreed before any partnership moves forward.
Initial conversations and asset reviews are treated confidentially.
We understand that owners may not want staff, guests, brokers, lenders, family members or competitors to know they are exploring options.